In 1993 the British Fashion Council created New Generation (NEWGEN), one of the world’s most internationally recognised talent identification schemes. NEWGEN continues to showcase and promote new designer businesses today.
The scheme is sponsored by Topshop
who have been supporters since 2001.
Topshop has collaborated with NewGen designers Ashish,emma Cook,
Gareth Pugh, Holly Fulton, Jonathan Saunders, Marios Schwab,
Mary Katranzou, and Richard Nicoll
Oxford Circus, London, W1; Brompton Road, SW1; Selfridges, W1; New York, NYC, topshop.com
NEWGEN offers catwalk designers financial support
towards their show costs and the
opportunity to use the BFC Catwalk Show Space.
Others receive sponsored presentation or exhibition space to showcase their collections,
offering an important introduction for young
UK-based designers to influential
press and buyers from around the world.
NEWGEN also provides business and mentoring support
through the BFC in partnership with Shoosmiths,
Baker Tilley and Lloyds TSB.
NEWGEN includes names such at Alexander McQueen, Boudicca,
Ann-Louise Roswald and more recently Christopher Kane,
Find out more about the scheme: www.britishfashioncouncil.com/newgen
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