Top Shop NEWGEN T Shirts

 meadham kirchoff

In 1993 the British Fashion Council created New Generation (NEWGEN), one
of the world’s most internationally recognised talent identification
schemes.  NEWGEN continues to showcase and promote new designer
businesses today.  

The scheme is sponsored by Topshop 

who have been
supporters since 2001.

Topshop has collaborated with NewGen designers Ashish,emma Cook,

Gareth Pugh, Holly Fulton, Jonathan Saunders, Marios Schwab,

Mary Katranzou, and Richard Nicoll  

The T Shirts are in store sizes 
6-16, £40-£60; stores: 

Oxford Circus, London, W1; Brompton Road, SW1; 
Selfridges, W1; New York, NYC,
                topshop.com

NEWGEN offers catwalk designers financial support 

towards their show
costs and the 

opportunity to use the BFC Catwalk Show Space. 

Others
receive sponsored presentation or exhibition space to showcase their
collections, 

offering an important introduction for young 

UK-based
designers to influential 

press and buyers from around the world. 

NEWGEN
also provides business and mentoring support 

through the BFC in
partnership with Shoosmiths, 

Baker Tilley and Lloyds TSB.

 NEWGEN includes names such at Alexander McQueen, Boudicca, 

Matthew Williamson, Julien Macdonald, Lara Bohinc, 

Ann-Louise Roswald and more recently Christopher Kane, 

Marios Schwab, Richard Nicoll, Erdem, 

Mary Katrantzou and Meadham Kirchhoff.

 Find out more about the scheme: www.britishfashioncouncil.com/newgen 

 marios schwab

 mary katranzou